Surveiling ourselves

There’s an interesting article in the Utne Reader describing how citizens unwittingly reveal lots of information about themselves, in Invading Our Own Privacy. Tell-all blogs, digital surveillance, online profiling: Who needs Big Brother? (May/June 2007,  David Schimke)

The article points out that “On February 22, ClickZ.com reported that Fox Interactive Media, a division of Rupert Murdoch’s News Corp., which owns MySpace, had hired a high-tech ad firm to mine user profiles, blog posts, and bulletins to ‘allow for highly refined audience segmentation and contextual microtargeting . . . which might put it in more direct competition with the likes of Yahoo, AOL, and MSN.'”

The article also mentions a Chronicle of Higher Education (Jan. 12, 2007) piece that notes that “two professors at Drake University’s law school, worried that their students’ casual approach to digital correspondence could hinder their careers, started a class stressing online discretion. The lesson, according to one student, is simple: ‘If you are not comfortable with shouting your comments from a street corner, you probably shouldn’t convey them via electronic print.'”

Finally, the article also refers to a New York article “Say Anything” (2/21/07) on the digital exhibitionism of youth today, willing to reveal lots of personal information about themselves on blogs, through e-mails, etc.

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2 responses to “Surveiling ourselves

  1. Pingback: Social Networking Info Online a Marketer’s Dream « Social Capital Blog

  2. very interesting, but I don’t agree with you
    Idetrorce

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