[see related post on Social Capital Blog called Surveiling Ourselves]
Excerpt from recent article on how marketers will be able to ouse blogging information: “Bloggers beware: the number of groups looking to harvest information about who you are and who you know is rising.”
“While social networking sites like MySpace might predominantly be forums for teens to project their graphic exuberance, the growing web of personal electronic networks is emerging as a lucrative honey pot for business intelligence gatherers.”
Read full article “Groups Mine Web Social Networks for Info” in The Age (6/8/07)
2 responses so far ↓
Picking pals via pickle likes and beliefs about ADD-food coloring link? « Social Capital Blog // June 13, 2007 at 6:31 am |
[...] user base. Wis.dm might decide to sell the information to marketers; see earlier post on how online entries are a boon for marketers. [Wis.dm users at the moment are skeptical — 68% think advertisting is just another form of [...]
Advertisers to mine Facebook personal info « Social Capital Blog // August 27, 2007 at 11:35 am |
[...] Social Capital Blog Observations on social capital, human interaction, and community. Looks at research and news stories. « How our conscious can hide the truth from us Advertisers to mine Facebook personal info August 27th, 2007 I wrote earlier about advertisers mining the personal information users store on social networking sites here. [...]