Rosenberg believes there are limits to the “peer pressure” approach. It is time-consuming and she thinks it is less effective at persuasive education about societal facts and trends.
Rosenberg acknowledges that “peer pressure” has gotten its bad image because much of what teens use social pressure to enhance are negative goals: pressure others to buy Ugg boots or silly bandz, or bully an unpopular schoolmate, or pressure other teens to use drugs. Although she stresses that outside groups (non-profits or government) could use this peer pressure for good, corporations or non-profits could just as well use it for negative ends, something that we openly admit in our writings and Bob (Putnam) has discussed in Bowling Alone. And social groups might help promote goals about which there is societal disagreement: teens might be urged to join small religious groups to promote”covenant marriage” (sticking with a marriage even when things get really bad) or to put pressure on teens not to get an abortion, or a corporation might use social networks to sell more products.