Phishers increasingly prey on our lack of social connections and the importance we attach to social capital (following friends’ recommendations and wanting to keep in touch with them), like this recent e-mail with the title Someone Who Cares About You and the following content:
‘ Hi friend ! You have just received a postcard from someone who cares about you! This is a part of the message: “Hy [notice the telltale misspelling] there! It has been a long time since I haven’t heared about you [notice the telltale ungrammatical phrasing and misspelling]! I’ve just found out about this service from Claire, a friend of mine who also told me that…”‘
E-mail goes on to say “If you’d like to see the rest of the message click -> here <- [hyperlink to nefarious site] to receive your animated postcard!”. And e-mail then purports to come from a reputable site (www.postcard.com).
So even if you’re an exemplar of social capital and think most people can be trusted, it proves that due to the bad guys being able to widely disperse their messages, you can’t check your distrust at the door.