Social Networking Info Online: a Marketer’s Dream

 [see related post on Social Capital Blog called Surveiling Ourselves]

Excerpt from recent article on how marketers will be able to ouse blogging information:  “Bloggers beware: the number of groups looking to harvest information about who you are and who you know is rising.”

“While social networking sites like MySpace might predominantly be forums for teens to project their graphic exuberance, the growing web of personal electronic networks is emerging as a lucrative honey pot for business intelligence gatherers.”

Read full article “Groups Mine Web Social Networks for Info” in The Age (6/8/07)

2 responses to “Social Networking Info Online: a Marketer’s Dream

  1. Pingback: Picking pals via pickle likes and beliefs about ADD-food coloring link? « Social Capital Blog

  2. Pingback: Advertisers to mine Facebook personal info « Social Capital Blog

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