Advertisers to mine Facebook personal info

I wrote earlier about advertisers mining the personal information users store on social networking sites here

Latest report in WSJ Facebook Gets Personal With Ad Targeting Plan (Vauhinin Vara, 8/23/07, p. B1) highlights Facebook’s latest plans to enable advertisers to capitalize on Facebook user’s personal information.  Plans are to launch this in Fall 2007 and rumors are that it will be akin to Google’s AdWords that lets companies buy keywords for searches and then place their advertisements when those words are searched.


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