The Obama campaign has released an application for the iPhone that cleverly sorts your address book, prioritizing which friends you should call to convince them to vote Obama. (“Call Friends” sorts your friends by how close the race is in that state. So you can call your Ohio friends or Missouri friends and not bother with your California or NY friends.) It’s a smart marrying of the fact that friends are much more likely to convince friends politically, coupled with the technology that helps you to easily see where your social networks may make the most political difference given battleground states and the electoral map. The ‘Get Involved’ Button uses GPS to help you find the closest Obama campaign headquarters.
Another interesting part of the application is that it shows how many calls you have made using this application and how many have been made nation-wide, enabling one to feel a growing sense of momentum and part of a larger national cause. (The software doesn’t transmit who you called, but records the number of calls made with the application so they can centrally keep track.)
Here is the blog post of its developer Raven Zachary.
See earlier blog posts of mine about use of technology in the Obama 2008 campaign. See also this one and this one.